Business marketing strategy : concepts and applications / V.Kastuki Rangan,Benson P.Shaping[and]RRowland T.Moriarty,Jr.
- Chicago : Irwin, 1995.
- 354p. : ill; 24cm.
- The Irwin series in marketing. .
Includes bibiographical refrences and index.
025616910
Inclustrial marketing--management.
Product managment.
Includes bibiographical refrences and index.
025616910
Inclustrial marketing--management.
Product managment.
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