Kotler, Philip
Marketing for hospitality and tourism / Philip Kotler, John Bowen and James Makens - 2nd. ed. - Upper Saddle River, NJ : Prentice Hall, 1999 - xv,800 [col.] : ill.; 26 cm
includes bibliographical reference and index
0130110310
Hospitality industry--Marketing
Tourism--Marketing
Marketing for hospitality and tourism / Philip Kotler, John Bowen and James Makens - 2nd. ed. - Upper Saddle River, NJ : Prentice Hall, 1999 - xv,800 [col.] : ill.; 26 cm
includes bibliographical reference and index
0130110310
Hospitality industry--Marketing
Tourism--Marketing
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