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Engel, James F.

Consumer behavior / James F. Engel, Roger D. Blackwell, Paul W. Miniard. - 8th ed. - Fort Worth : Dryden Press, c1995. - xxii, 951, [41] p. : ill. (some col.) ; 24 cm. - The Dryden Press series in marketing .

Includes bibliographical references and index.

0030984645

94070806


Consumer behavior.
Marketing research.

HF5415.32 / E57 1995
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