Armstrong, Gary
Marketing : an introduction / Gary Armstrong, Philip Kotler. - 5th ed. - Upper Saddle River, NJ : Prentice Hall, c2000. - 1 v. (various pagings) : col. ill. ; 26 cm.
Kotler's name appears first on the earlier ed.
Includes bibliographical references and indexes.
013012771X
99035215
Marketing--
HF5415 / .K625 2000
Marketing : an introduction / Gary Armstrong, Philip Kotler. - 5th ed. - Upper Saddle River, NJ : Prentice Hall, c2000. - 1 v. (various pagings) : col. ill. ; 26 cm.
Kotler's name appears first on the earlier ed.
Includes bibliographical references and indexes.
013012771X
99035215
Marketing--
HF5415 / .K625 2000
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