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Terpstra, Vern.
International marketing / Vern Terpstra, Ravi Sarathy. - 7th ed. - Fort Worth : Dryden Press, c1997. - xxi, 968, 10, 8 p. : ill., map ; 24 cm. + 1 map - The Dryden Press series in marketing .
Folded col. map inserted in pocket.
Includes bibliographical references and indexes.
ISBN:
0030180228
Subjects--Topical Terms:
Export marketing--Management.
LC Class. No.:
HF1416 / .T48 1997
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