Schiffman, Leon G.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. - 6th ed. - Upper Saddle River, N.J. : Prentice Hall, c1997. - xv, 672 p. : ill. (some col.) ; 26 cm.
Includes bibliographical references and indexes.
0133729885
96047756
Consumer behavior.
Motivation research (Marketing)
HF5415.32 / S35 1997
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. - 6th ed. - Upper Saddle River, N.J. : Prentice Hall, c1997. - xv, 672 p. : ill. (some col.) ; 26 cm.
Includes bibliographical references and indexes.
0133729885
96047756
Consumer behavior.
Motivation research (Marketing)
HF5415.32 / S35 1997
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