Anderson, James C., 1953-
Business market management : understanding, creating, and delivering value / James C. Anderson, James A. Narus. - Upper Saddle River, N.J. : Prentice Hall, c1999. - xvii, 430 p. : ill. (some col.) ; 25 cm.
Includes bibliographical references and index.
0135226570 (alk. paper)
98042009
Industrial marketing.
HF5415.1263 / A53 1999
658.8
Business market management : understanding, creating, and delivering value / James C. Anderson, James A. Narus. - Upper Saddle River, N.J. : Prentice Hall, c1999. - xvii, 430 p. : ill. (some col.) ; 25 cm.
Includes bibliographical references and index.
0135226570 (alk. paper)
98042009
Industrial marketing.
HF5415.1263 / A53 1999
658.8
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