Norgan, Susan.
Marketing management : a European perspective / Susan Norgan. - Wokingham, England ; Reading, Mass. : Addison-Wesley, c1994. - xviii, 622 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0201544474
93050928
Marketing--Management.
Marketing--Europe
HF5415.13 / N67 1994
Marketing management : a European perspective / Susan Norgan. - Wokingham, England ; Reading, Mass. : Addison-Wesley, c1994. - xviii, 622 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0201544474
93050928
Marketing--Management.
Marketing--Europe
HF5415.13 / N67 1994
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