Jewler, A. Jerome
Creative strategy in advertising / A. Jerome Jewler, Boonie L. Drewniany - 6th.ed. - Belmont, California Wadsworth Publishing, 1998. - xiv, 322 p.: ill.; 26 cm.
Includes index
0534522637
Advertising copy
Advertising layout and typography
Creative strategy in advertising / A. Jerome Jewler, Boonie L. Drewniany - 6th.ed. - Belmont, California Wadsworth Publishing, 1998. - xiv, 322 p.: ill.; 26 cm.
Includes index
0534522637
Advertising copy
Advertising layout and typography
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