Neal, Cathy
Consumer behaviour : implications for marketing strategy / Cathy Neal, Pascale Quester, Del Hawkins - 2nd. ed. - Sydney McGraw-Hill, 1999. - xiv, various pages ill. 25 cm.
Includes index
0074705903
Consumer bahaviour--Australia
Consumer behaviour--New Zealand
Market surveys--Australia
Market surveys--New Zealand
Consumer behaviour : implications for marketing strategy / Cathy Neal, Pascale Quester, Del Hawkins - 2nd. ed. - Sydney McGraw-Hill, 1999. - xiv, various pages ill. 25 cm.
Includes index
0074705903
Consumer bahaviour--Australia
Consumer behaviour--New Zealand
Market surveys--Australia
Market surveys--New Zealand
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