Churchill, Gilbert A., Jr.
Basic marketing research / Gilbert A. Churchill, Jr. - 3rd. ed. - Forth Worth, Texas Dryden Press, 1996. - xvii, 863 p. col. ill., col. maps 27 cm. - The Dryden Press series in marketing .
Includes index
0030983673
Marketing research
Basic marketing research / Gilbert A. Churchill, Jr. - 3rd. ed. - Forth Worth, Texas Dryden Press, 1996. - xvii, 863 p. col. ill., col. maps 27 cm. - The Dryden Press series in marketing .
Includes index
0030983673
Marketing research
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