Shimp, Terence A.
Integrated marketing communications in advertising and promotion / Terence A. Shimp - 8th ed., International edition - London : South-Western/Cengage Learning, c2010 - xx, 668 pages : colours, illustrations ; 28 cm
Includes index
9780324665314 (pbk) 0324665318 (pbk)
Communication in marketing
Sales promotion
Advertising
Direct marketing
HF5415.123 / .S54 2010
Integrated marketing communications in advertising and promotion / Terence A. Shimp - 8th ed., International edition - London : South-Western/Cengage Learning, c2010 - xx, 668 pages : colours, illustrations ; 28 cm
Includes index
9780324665314 (pbk) 0324665318 (pbk)
Communication in marketing
Sales promotion
Advertising
Direct marketing
HF5415.123 / .S54 2010
Powered by Koha.
Content copyrighted by Perpustakaan Politeknik Seberang Perai © 2023