Mowen, John C.
Consumer behavior / John C. Mowen, Michael Minor - 5th. ed. - Upper Saddle River : Prentice Hall, 1998. - xxi, 696 p.: ill., photo; (some col.) 26 cm.
Includes index
0137700415
Consumer behavior
Consumer--United States
Consumer behavior / John C. Mowen, Michael Minor - 5th. ed. - Upper Saddle River : Prentice Hall, 1998. - xxi, 696 p.: ill., photo; (some col.) 26 cm.
Includes index
0137700415
Consumer behavior
Consumer--United States
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