Churchill, Gilbert A., Jr.
Marketing research : methodological foundations / Gilbert A. Churchill, Jr. - 7th. ed. - Forth Worth : The Dryden Press, c1999. - xiv, 1017 p.: ill.; 26 cm.
Includes index
0030238161
Marketing research
Marketing research : methodological foundations / Gilbert A. Churchill, Jr. - 7th. ed. - Forth Worth : The Dryden Press, c1999. - xiv, 1017 p.: ill.; 26 cm.
Includes index
0030238161
Marketing research
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