Morgan, Adam
Eating the big fish : how challenger brands can compete against brand leaders / Adam Morgan - New York : John Wiley, 1998. - xvii, 286 p.: pic.; 24 cm.
Includes index
0471242098
Brand name products--Management
Product management
Eating the big fish : how challenger brands can compete against brand leaders / Adam Morgan - New York : John Wiley, 1998. - xvii, 286 p.: pic.; 24 cm.
Includes index
0471242098
Brand name products--Management
Product management
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