Mathieson, Rick
Branding unbound : The future of advertising,sales,and the brand experience in the wireless age / Rick Mathieson - 1st.ed. - New York : Amacom, 2005. - ix; 244p. : ill.; 24cm.
Includes bibliographical references and index
0814472877
Mobile commerce
Product management
Branding unbound : The future of advertising,sales,and the brand experience in the wireless age / Rick Mathieson - 1st.ed. - New York : Amacom, 2005. - ix; 244p. : ill.; 24cm.
Includes bibliographical references and index
0814472877
Mobile commerce
Product management
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