Perreault, William D.
Essentials of marketing : A global-managerial approach / William D. Perreault [and] E. Jerome McCarthy - 10th.ed. - Boston : McGraw-Hill, 2006. - xl; 638p. : ill.; 28cm.
Includes bibliographical references,index and Cd rom
0073049204
Marketing
Essentials of marketing : A global-managerial approach / William D. Perreault [and] E. Jerome McCarthy - 10th.ed. - Boston : McGraw-Hill, 2006. - xl; 638p. : ill.; 28cm.
Includes bibliographical references,index and Cd rom
0073049204
Marketing
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