Sudman, Seymour
Marketing research : a problem solving approach / Seymour Sudman and Edward Blair - Boston : McGraw-Hill, 1998 - xiii,737p. : ill.; 28 cm - Irwin/Mcgraw-Hill series in marketing .
Includes index
0079136702
Marketing research
Marketing research : a problem solving approach / Seymour Sudman and Edward Blair - Boston : McGraw-Hill, 1998 - xiii,737p. : ill.; 28 cm - Irwin/Mcgraw-Hill series in marketing .
Includes index
0079136702
Marketing research
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