Mullins, John W.
Marketing management : a strategic decision making approach / John W. Mullins, Orville C. Walker, Harper W. Boyd - 6th ed. - New York : Mc Graw Hill, 2008 - xxii, 533p. : ill.; 25cm.
Includes index
9780073529820
Marketing--Management
Marketing management : a strategic decision making approach / John W. Mullins, Orville C. Walker, Harper W. Boyd - 6th ed. - New York : Mc Graw Hill, 2008 - xxii, 533p. : ill.; 25cm.
Includes index
9780073529820
Marketing--Management
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