Product development : a structured approach to consumer product development, design and manufacture / Anil Mital...[et al.]
- Oxford : Elsevier, 2008
- xviii;425p. : ill.; 27cm.
Includes bibliographical references and index
9780750683098
New products--Management
New products--Marketing
Strategic planning
Includes bibliographical references and index
9780750683098
New products--Management
New products--Marketing
Strategic planning
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