Belch, George E.
Advertising and promotion : an intergrated marketing communications perspective / George E. Belch and Michael E. Belch - 4th ed. - Massachusetts Irwin McGraw-Hill, 1998. - xxii,762p.: ill.; 26cm
0070060884
Advertising
Sales promotion
Advertising and promotion : an intergrated marketing communications perspective / George E. Belch and Michael E. Belch - 4th ed. - Massachusetts Irwin McGraw-Hill, 1998. - xxii,762p.: ill.; 26cm
0070060884
Advertising
Sales promotion
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