Czinkota, Ilkka A.
International marketing strategy : environmental assessment and entry strategies / Michael R. Czinkota and Illa A. Ronkainen - Fort Worth Dryden Press, 1994. - x,347p.; 24 cm.
0780030983733
Marketing
International marketing strategy : environmental assessment and entry strategies / Michael R. Czinkota and Illa A. Ronkainen - Fort Worth Dryden Press, 1994. - x,347p.; 24 cm.
0780030983733
Marketing
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