McDonald, Malcolm
Marketing planning for services / Malcom McDonald and Adrian Payne - Oxford : Butterworth-Heinemann, 1996. - x,364p.: ill.; 25cm.
0750630221
Services industries--marketing
Marketing planning for services / Malcom McDonald and Adrian Payne - Oxford : Butterworth-Heinemann, 1996. - x,364p.: ill.; 25cm.
0750630221
Services industries--marketing
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