Doyle, Peter
Marketing management and strategy / Peter Doyle - 2nd.ed. - London : Prentice Hall, 1998 - xvii, 465 p. : ill.; 24 cm.
Includes index
0132622394
Marketing
Marketing management and strategy / Peter Doyle - 2nd.ed. - London : Prentice Hall, 1998 - xvii, 465 p. : ill.; 24 cm.
Includes index
0132622394
Marketing
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