Proctor, Tony
Marketing management : integrating theory and practice / Tony Proctor - London : International Thomson Business Press, 1996 - xxvi,528 : ill; 25 cm
Includes bibliography reference and index
0412623501
Marketing--management
Marketing management : integrating theory and practice / Tony Proctor - London : International Thomson Business Press, 1996 - xxvi,528 : ill; 25 cm
Includes bibliography reference and index
0412623501
Marketing--management
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