Roberts, Mary Lou
Direct marketing management / Mary Lou Roberts and Paul D. Berger - 2nd.ed. - Upper Saddle River,New Jersey : Prentice Hall, 1999 - xviii,447p. : ill.; 24 cm
Includes bibliographical reference and index
013084084X
Direct marketing
Direct marketing management / Mary Lou Roberts and Paul D. Berger - 2nd.ed. - Upper Saddle River,New Jersey : Prentice Hall, 1999 - xviii,447p. : ill.; 24 cm
Includes bibliographical reference and index
013084084X
Direct marketing
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