Lovelock, Christopher H.
Services marketing : Australia and New Zealand / Christopher H. Lovelock, Paul G. Patterson and Rhett H. Walker - Upper Saddle River,NJ : Prentice Hall, 1998 - xi,570p. : ill.; 25 cm
Includes bibliographical reference and index
0724811230
Customer services--Marketing --New Zealand
Customer servicesx--Marketing --Australia
Service industries--Marketing --New Zealand
Services industries--Marketing --Australia
Services marketing : Australia and New Zealand / Christopher H. Lovelock, Paul G. Patterson and Rhett H. Walker - Upper Saddle River,NJ : Prentice Hall, 1998 - xi,570p. : ill.; 25 cm
Includes bibliographical reference and index
0724811230
Customer services--Marketing --New Zealand
Customer servicesx--Marketing --Australia
Service industries--Marketing --New Zealand
Services industries--Marketing --Australia
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