Goncalves, Karen P.
Services marketing : a strategic approach / Karen P. Goncalves - Upper Saddle River,NJ : Prentice Hall, 1998 - xiii,225p. : ill.; 24 cm
Includes bibliographical references and indexes
0139548920
Services industries--Marketing --United States
Services industries--Marketing--Case studies --United States
Services marketing : a strategic approach / Karen P. Goncalves - Upper Saddle River,NJ : Prentice Hall, 1998 - xiii,225p. : ill.; 24 cm
Includes bibliographical references and indexes
0139548920
Services industries--Marketing --United States
Services industries--Marketing--Case studies --United States
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