Massingham, Lester
Marketing case studies : how to tackle them : how to answer them / Lester Massingham and Geoff Lancaster - 2rd.ed. - Oxford : Butterworth-Heinemann, 1995. - vvi,214p.: ill.; 24 cm.
0750620110
Marketing
Marketing case studies : how to tackle them : how to answer them / Lester Massingham and Geoff Lancaster - 2rd.ed. - Oxford : Butterworth-Heinemann, 1995. - vvi,214p.: ill.; 24 cm.
0750620110
Marketing
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