Dibb, Sally
The market segmentation : target marketing for marketing managers / Sally Dibb and Lyndon Simkin - London and New York : Routledge, 1996 - xvii, 219 p.; 23 cm.
Includes bibliographical references and index
0415118921
Market segmentation
The market segmentation : target marketing for marketing managers / Sally Dibb and Lyndon Simkin - London and New York : Routledge, 1996 - xvii, 219 p.; 23 cm.
Includes bibliographical references and index
0415118921
Market segmentation
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