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Asas perancangan media : (Record no. 1059)

000 -LEADER
fixed length control field 01279nam a2200289 4500
001 - CONTROL NUMBER
control field 0000001101
003 - CONTROL NUMBER IDENTIFIER
control field 0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100521s1992####nyu###########001#0#eng##
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9836227075
040 ## - CATALOGING SOURCE
Original cataloging agency PSP
Transcribing agency PSP
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5826.5
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) B228 1992
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Barban, Arnold M.
245 10 - TITLE STATEMENT
Title Asas perancangan media :
Remainder of title dari aspek pemasaran /
Statement of responsibility, etc Arnold M. Barban, Steven M. Cristol dan Frank J. Kopec; terjemahan Mohamad Md. Yusoff
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Kuala Lumpur :
Name of publisher, distributor, etc Dewan Bahasa dan Pustaka,
Date of publication, distribution, etc 1992.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 147p.;
Dimensions 24 cm.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
General subdivision Media planning
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Cristol, Steven M.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kopec, Frank J.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Mohamad Md. Yusoff
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme
Holdings
Price effective from Permanent Location Date last seen Not for loan Date acquired Source of classification or shelving scheme Koha item type Lost status Withdrawn status Date checked out Total Checkouts Shelving location Damaged status Barcode Current Location Full call number
2010-06-15Perpustakaan Politeknik Seberang Perai2022-02-04 2010-06-15 Book    Reference 0000014656Perpustakaan Politeknik Seberang PeraiHF5826.5.B228 1992
2010-06-15Perpustakaan Politeknik Seberang Perai0000-00-00 2010-06-15 Book    Open Shelf 0000014657Perpustakaan Politeknik Seberang PeraiHF5826.5.B228 1992
2010-06-15Perpustakaan Politeknik Seberang Perai0000-00-00 2010-06-15 Book  2010-10-071Open Shelf 0000014658Perpustakaan Politeknik Seberang PeraiHF5826.5.B228 1992
2010-06-15Perpustakaan Politeknik Seberang Perai0000-00-00 2010-06-15 Book  2011-03-161Open Shelf 0000014659Perpustakaan Politeknik Seberang PeraiHF5826.5.B228 1992
2010-06-15Perpustakaan Politeknik Seberang Perai0000-00-00 2010-06-15 Book    Open Shelf 0000014660Perpustakaan Politeknik Seberang PeraiHF5826.5.B228 1992
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