000 -LEADER |
fixed length control field |
01279nam a2200289 4500 |
001 - CONTROL NUMBER |
control field |
0000001101 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
100521s1992####nyu###########001#0#eng## |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9836227075 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
PSP |
Transcribing agency |
PSP |
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5826.5 |
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
B228 1992 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Barban, Arnold M. |
245 10 - TITLE STATEMENT |
Title |
Asas perancangan media : |
Remainder of title |
dari aspek pemasaran / |
Statement of responsibility, etc |
Arnold M. Barban, Steven M. Cristol dan Frank J. Kopec; terjemahan Mohamad Md. Yusoff |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Kuala Lumpur : |
Name of publisher, distributor, etc |
Dewan Bahasa dan Pustaka, |
Date of publication, distribution, etc |
1992. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xiii, 147p.; |
Dimensions |
24 cm. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Advertising |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Advertising |
General subdivision |
Media planning |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Cristol, Steven M. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Kopec, Frank J. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Mohamad Md. Yusoff |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Book |
Source of classification or shelving scheme |
|