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Advertising campaign strategy : (Record no. 1063)

000 -LEADER
fixed length control field 01366nam a2200325 4500
001 - CONTROL NUMBER
control field 0000001105
003 - CONTROL NUMBER IDENTIFIER
control field 0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100521s1996####nyu###########001#0#eng##
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0030128986
040 ## - CATALOGING SOURCE
Original cataloging agency PSP
Transcribing agency PSP
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5837
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) P221 1996
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Parente, Donald
245 10 - TITLE STATEMENT
Title Advertising campaign strategy :
Remainder of title a guide to marketing communication plans /
Statement of responsibility, etc Donald Parante ... [et.al]
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Fort Worth
Name of publisher, distributor, etc Dryden Press,
Date of publication, distribution, etc 1996.
300 ## - PHYSICAL DESCRIPTION
Extent xx,363p.:
Other physical details ill.;
Dimensions 24 cm.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Barban, Arnold
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bergh, Bruce Vanden
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Marra, James
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme
Holdings
Price effective from Permanent Location Date last seen Not for loan Date acquired Source of classification or shelving scheme Koha item type Barcode Damaged status Lost status Shelving location Withdrawn status Current Location Full call number
2010-06-15Perpustakaan Politeknik Seberang Perai0000-00-00 2010-06-15 Book0000015321  Open Shelf Perpustakaan Politeknik Seberang PeraiHF5837.P221 1996
2010-06-15Perpustakaan Politeknik Seberang Perai0000-00-00 2010-06-15 Book0000015322  Open Shelf Perpustakaan Politeknik Seberang PeraiHF5837.P221 1996
2010-06-15Perpustakaan Politeknik Seberang Perai0000-00-00 2010-06-15 Book0000015323  Open Shelf Perpustakaan Politeknik Seberang PeraiHF5837.P221 1996
2010-06-15Perpustakaan Politeknik Seberang Perai0000-00-00 2010-06-15 Book0000015324  Open Shelf Perpustakaan Politeknik Seberang PeraiHF5837.P221 1996
2010-06-15Perpustakaan Politeknik Seberang Perai0000-00-00 2010-06-15 Book0000015325  Open Shelf Perpustakaan Politeknik Seberang PeraiHF5837.P221 1996
2010-06-15Perpustakaan Politeknik Seberang Perai0000-00-00 2010-06-15 Book0000015326  Open Shelf Perpustakaan Politeknik Seberang PeraiHF5837.P221 1996
2010-06-15Perpustakaan Politeknik Seberang Perai0000-00-00 2010-06-15 Book0000015327  Open Shelf Perpustakaan Politeknik Seberang PeraiHF5837.P221 1996
2010-06-15Perpustakaan Politeknik Seberang Perai2022-02-04 2010-06-15 Book0000015328  Reference Perpustakaan Politeknik Seberang PeraiHF5837.P221 1996
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