Marketing : (Record no. 12299)

000 -LEADER
fixed length control field	00689cam a2200193 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	071012s2009 xxua g b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780135153109
040 ## - CATALOGING SOURCE
Original cataloging agency	PSP
Transcribing agency	PSP
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR)	HF5415
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN)	.A735 2009
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Armstrong, Gary
245 10 - TITLE STATEMENT
Title	Marketing :
Remainder of title	an introduction /
Statement of responsibility, etc	Gary Armstrong, Philip Kotler
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	New Jersey :
Name of publisher, distributor, etc	Pearson Education,
Date of publication, distribution, etc	2009
300 ## - PHYSICAL DESCRIPTION
Extent	534p. :
Other physical details	ill. ;
Dimensions	28cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc	Includes index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Kotler, Philip
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Book
Source of classification or shelving scheme

Holdings
Price effective from	Permanent Location	Date last seen	Not for loan	Date acquired	Source of classification or shelving scheme	Koha item type	Lost status	Withdrawn status	Cost, normal purchase price	Total Renewals	Date checked out	Total Checkouts	Damaged status	Barcode	Shelving location	Current Location	Full call number
2010-09-15	Perpustakaan Politeknik Seberang Perai	0000-00-00		2010-01-26		Book			239.96	3	2013-07-10	13		0000047468	Open Shelf	Perpustakaan Politeknik Seberang Perai	HF5415.A735 2009