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Consumer behavior : (Record no. 12684)

000 -LEADER
fixed length control field 01234cam a2200301 a 4500
001 - CONTROL NUMBER
control field 4014435
003 - CONTROL NUMBER IDENTIFIER
control field PSP
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20120315155310.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 970226s1998 maua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256218951 (international ed.)
040 ## - CATALOGING SOURCE
Original cataloging agency PSP
Transcribing agency PSP
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.33 .U6
Item number .H38 1998
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hawkins, Del I.
9 (RLIN) 2595
245 10 - TITLE STATEMENT
Title Consumer behavior :
Remainder of title building marketing strategy /
Statement of responsibility, etc Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston, Mass. :
Name of publisher, distributor, etc McGraw-Hill,
Date of publication, distribution, etc 1998.
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 760 p. :
Other physical details ill. (some col.) ;
Dimensions 26 cm. +
Accompanying material 1 computer disk (3 1/2 in.)
490 0# - SERIES STATEMENT
Series statement The Irwin/McGraw-Hill series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
538 ## - SYSTEM DETAILS NOTE
System details note System requirements for accompanying computer disk: IBM PC; Microsoft Windows 3.1 or higher; Microsoft Excel for Windows version 5.0; Microsoft Works for Windows version 2.0.
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior
Geographic subdivision United States.
9 (RLIN) 2596
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Market surveys
Geographic subdivision United States.
9 (RLIN) 2597
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior
Geographic subdivision United States
General subdivision Case studies.
9 (RLIN) 2598
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Best, Roger J.
9 (RLIN) 2599
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Coney, Kenneth A.
9 (RLIN) 2600
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Book
Holdings
Price effective from Permanent location Date last seen Not for loan Date acquired Source of classification or shelving scheme Koha item type Barcode Damaged status Lost status Shelving location Withdrawn status Current location Full call number
2010-10-19Perpustakaan Politeknik Seberang Perai0000-00-00 2010-10-19 Book0000009265  Open Shelf Perpustakaan Politeknik Seberang PeraiHF5415.33.U6 H38 1998
2010-10-19Perpustakaan Politeknik Seberang Perai0000-00-00 2010-10-19 Book0000009266  Open Shelf Perpustakaan Politeknik Seberang PeraiHF5415.33.U6 H38 1998
2010-10-19Perpustakaan Politeknik Seberang Perai2022-02-04 2010-10-19 Book0000025022  Reference Perpustakaan Politeknik Seberang PeraiHF5415.33.U6 H38 1998
2010-10-19Perpustakaan Politeknik Seberang Perai0000-00-00 2010-10-19 Book0000009267  Open Shelf Perpustakaan Politeknik Seberang PeraiHF5415.33.U6 H38 1998
2012-03-15Perpustakaan Politeknik Seberang Perai0000-00-00 2012-03-15 Book0000009268  Open Shelf Perpustakaan Politeknik Seberang PeraiHF5415.33 .U6 .H38 1998
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