000 -LEADER |
fixed length control field |
01234cam a2200301 a 4500 |
001 - CONTROL NUMBER |
control field |
4014435 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
PSP |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20120315155310.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
970226s1998 maua b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0256218951 (international ed.) |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
PSP |
Transcribing agency |
PSP |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.33 .U6 |
Item number |
.H38 1998 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Hawkins, Del I. |
9 (RLIN) |
2595 |
245 10 - TITLE STATEMENT |
Title |
Consumer behavior : |
Remainder of title |
building marketing strategy / |
Statement of responsibility, etc |
Del I. Hawkins, Roger J. Best, Kenneth A. Coney. |
250 ## - EDITION STATEMENT |
Edition statement |
7th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Boston, Mass. : |
Name of publisher, distributor, etc |
McGraw-Hill, |
Date of publication, distribution, etc |
1998. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxv, 760 p. : |
Other physical details |
ill. (some col.) ; |
Dimensions |
26 cm. + |
Accompanying material |
1 computer disk (3 1/2 in.) |
490 0# - SERIES STATEMENT |
Series statement |
The Irwin/McGraw-Hill series in marketing |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and indexes. |
538 ## - SYSTEM DETAILS NOTE |
System details note |
System requirements for accompanying computer disk: IBM PC; Microsoft Windows 3.1 or higher; Microsoft Excel for Windows version 5.0; Microsoft Works for Windows version 2.0. |
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Consumer behavior |
Geographic subdivision |
United States. |
9 (RLIN) |
2596 |
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Market surveys |
Geographic subdivision |
United States. |
9 (RLIN) |
2597 |
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Consumer behavior |
Geographic subdivision |
United States |
General subdivision |
Case studies. |
9 (RLIN) |
2598 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Best, Roger J. |
9 (RLIN) |
2599 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Coney, Kenneth A. |
9 (RLIN) |
2600 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Item type |
Book |