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Truth, lies, and advertising : (Record no. 13566)

000 -LEADER
fixed length control field 01180cam a2200265 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 970905s1998 nyua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0471189626
040 ## - CATALOGING SOURCE
Original cataloging agency PSP
Transcribing agency PSP
043 ## - GEOGRAPHIC AREA CODE
Geographic area code n-us---
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5837
Item number .S73 1998
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Steel, Jon.
9 (RLIN) 4481
245 10 - TITLE STATEMENT
Title Truth, lies, and advertising :
Remainder of title the art of account planning /
Statement of responsibility, etc by Jon Steel.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Wiley,
Date of publication, distribution, etc c1998.
300 ## - PHYSICAL DESCRIPTION
Extent xix, 298 p. :
Other physical details ill. ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note "An Adweek book."
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 277-279) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising campaigns
Geographic subdivision United States
General subdivision Planning.
9 (RLIN) 4482
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
Geographic subdivision United States.
9 (RLIN) 4483
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising agencies
General subdivision Customer services
Geographic subdivision United States.
9 (RLIN) 4484
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier http://www.loc.gov/catdir/bios/wiley042/97040334.html
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier http://www.loc.gov/catdir/description/wiley033/97040334.html
856 4# - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of Contents
Uniform Resource Identifier http://www.loc.gov/catdir/toc/onix04/97040334.html
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book
Source of classification or shelving scheme
Holdings
Price effective from Permanent location Date last seen Not for loan Date acquired Source of classification or shelving scheme Koha item type Barcode Damaged status Lost status Shelving location Withdrawn status Current location Full call number
2011-06-03Perpustakaan Politeknik Seberang Perai2022-02-04 0000-00-00 Book0000005668   Reference Perpustakaan Politeknik Seberang PeraiHF5837.S73 1998
2014-12-23Perpustakaan Politeknik Seberang Perai2022-02-03 2014-12-23 Book0000005666  Open Shelf Perpustakaan Politeknik Seberang PeraiHF5837 .S73 1998
2014-12-23Perpustakaan Politeknik Seberang Perai2022-02-03 2014-12-23 Book0000005667  Open Shelf Perpustakaan Politeknik Seberang PeraiHF5837 .S73 1998
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