000 -LEADER |
fixed length control field |
01180cam a2200265 a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
970905s1998 nyua b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0471189626 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
PSP |
Transcribing agency |
PSP |
043 ## - GEOGRAPHIC AREA CODE |
Geographic area code |
n-us--- |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5837 |
Item number |
.S73 1998 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Steel, Jon. |
9 (RLIN) |
4481 |
245 10 - TITLE STATEMENT |
Title |
Truth, lies, and advertising : |
Remainder of title |
the art of account planning / |
Statement of responsibility, etc |
by Jon Steel. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New York : |
Name of publisher, distributor, etc |
Wiley, |
Date of publication, distribution, etc |
c1998. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xix, 298 p. : |
Other physical details |
ill. ; |
Dimensions |
24 cm. |
500 ## - GENERAL NOTE |
General note |
"An Adweek book." |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references (p. 277-279) and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Advertising campaigns |
Geographic subdivision |
United States |
General subdivision |
Planning. |
9 (RLIN) |
4482 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Advertising |
Geographic subdivision |
United States. |
9 (RLIN) |
4483 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Advertising agencies |
General subdivision |
Customer services |
Geographic subdivision |
United States. |
9 (RLIN) |
4484 |
856 42 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Contributor biographical information |
Uniform Resource Identifier |
http://www.loc.gov/catdir/bios/wiley042/97040334.html |
856 42 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Publisher description |
Uniform Resource Identifier |
http://www.loc.gov/catdir/description/wiley033/97040334.html |
856 4# - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Table of Contents |
Uniform Resource Identifier |
http://www.loc.gov/catdir/toc/onix04/97040334.html |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Item type |
Book |
Source of classification or shelving scheme |
|