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Advertising and promotion : (Record no. 13568)

000 -LEADER
fixed length control field 01153pam a2200265 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 970714s1998 maua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256218994
040 ## - CATALOGING SOURCE
Original cataloging agency PSP
Transcribing agency PSP
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .B387 1998
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E.
Fuller form of name (George Edward),
Dates associated with a name 1951-
9 (RLIN) 4464
245 10 - TITLE STATEMENT
Title Advertising and promotion :
Remainder of title an integrated marketing communications perspective /
Statement of responsibility, etc George E. Belch & Michael A. Belch.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston, Mass :
Name of publisher, distributor, etc Irwin/McGraw-Hill,
Date of publication, distribution, etc c1998.
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 762 p. :
Other physical details ill. ;
Dimensions 29 cm.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Irwin/McGraw-Hill series in marketing
9 (RLIN) 4465
500 ## - GENERAL NOTE
General note Rev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 725-743) and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales promotion.
9 (RLIN) 2211
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Belch, Michael A.
9 (RLIN) 4466
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Belch, George E.
Fuller form of name (George Edward),
Dates associated with a name 1951-
Title of a work Introduction to advertising and promotion.
9 (RLIN) 4467
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book
Source of classification or shelving scheme
Holdings
Price effective from Permanent location Date last seen Not for loan Date acquired Source of classification or shelving scheme Koha item type Barcode Damaged status Lost status Shelving location Withdrawn status Current location Full call number
2011-06-03Perpustakaan Politeknik Seberang Perai2022-02-04 0000-00-00 Book0000004061   Reference Perpustakaan Politeknik Seberang PeraiHF5823.B387 1998
2014-12-03Perpustakaan Politeknik Seberang Perai2022-02-03 2014-12-03 Book0000004062  Open Shelf Perpustakaan Politeknik Seberang PeraiHF5823 .B387 1998
2014-12-03Perpustakaan Politeknik Seberang Perai2022-02-03 2014-12-03 Book0000004065  Open Shelf Perpustakaan Politeknik Seberang PeraiHF5823 .B387 1998
2014-12-03Perpustakaan Politeknik Seberang Perai2022-02-03 2014-12-03 Book0000004064  Open Shelf Perpustakaan Politeknik Seberang PeraiHF5823 .B387 1998
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