Contemporary marketing / (Record no. 14708)

000 -LEADER
fixed length control field	00634nam a2200229 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	130320s2012 aus\|\|\|\|\| \|\|\|\| 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781111221782
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	1111221782
040 ## - CATALOGING SOURCE
Original cataloging agency	PSP
Transcribing agency	PSP
050 #0 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5415
Item number	.D249 2012
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Kurtz, David L.
245 10 - TITLE STATEMENT
Title	Contemporary marketing /
Statement of responsibility, etc	David L.Kurtz [and] Louis E.Boone
250 ## - EDITION STATEMENT
Edition statement	15th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	Australia :
Name of publisher, distributor, etc	South-Western CENGAGE Learning,
Date of publication, distribution, etc	2012.
300 ## - PHYSICAL DESCRIPTION
Extent	xxxiv, 669p. :
Other physical details	ill. ;
Dimensions	30cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc	Includes index
591 ## - JABATAN
Jabatan	Jabatan Perdagangan
Program	Diploma Akauntansi
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Boone, Louise E.
9 (RLIN)	2917
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type	Book

Holdings
Price effective from	Permanent location	Date last seen	Not for loan	Date acquired	Source of classification or shelving scheme	Koha item type	Barcode	Damaged status	Lost status	Shelving location	Withdrawn status	Cost, normal purchase price	Current location	Full call number
2013-03-25	Perpustakaan Politeknik Seberang Perai	2018-06-25		2013-03-25		Student's Module	0000049944			Student's Module		40.00	Perpustakaan Politeknik Seberang Perai	HF5415 .D249 2012