000 -LEADER |
fixed length control field |
00910cam a2200277 i 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20150819094702.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
120323s20092009xxua||| r 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780071270106 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0071270108 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
PSP |
Language of cataloging |
eng |
Transcribing agency |
PSP |
Description conventions |
rda |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.2 |
Item number |
.H25 2009 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Hair, Joseph F. |
9 (RLIN) |
12915 |
245 10 - TITLE STATEMENT |
Title |
Marketing research : |
Remainder of title |
in a digital information environment / |
Statement of responsibility, etc |
Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau |
250 ## - EDITION STATEMENT |
Edition statement |
4th edition |
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
Boston : |
Name of producer, publisher, distributor, manufacturer |
McGraw-Hill Irwin, |
Date of production, publication, distribution, manufacture, or copyright notice |
c2009 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxiv, 690 pages : |
Other physical details |
colour, illustrations ; |
Dimensions |
27 cm |
336 ## - CONTENT TYPE |
Source |
rdacontent |
Content Type Term |
text |
337 ## - MEDIA TYPE |
Source |
rdamedia |
Media type term |
unmediated |
338 ## - CARRIER TYPE |
Source |
rdacarrier |
Carrier type term |
volume |
500 ## - GENERAL NOTE |
General note |
Includes index |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing research |
9 (RLIN) |
2165 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Bush, Robert P. |
9 (RLIN) |
12916 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Ortinau, David J. |
9 (RLIN) |
12917 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Item type |
Book |
Classification part |
HF5415.2 |
Call number prefix |
.H25 2009 |