Integrated marketing communications in advertising and promotion / (Record no. 16307)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00964cam a2200289 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150819091138.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090313t20102010xxka||| r 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780324665314 (pbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0324665318 (pbk) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | AU@ |
| Language of cataloging | eng |
| Transcribing agency | AU@ |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.123 |
| Item number | .S54 2010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Shimp, Terence A. |
| 9 (RLIN) | 12781 |
| 245 10 - TITLE STATEMENT | |
| Title | Integrated marketing communications in advertising and promotion / |
| Statement of responsibility, etc | Terence A. Shimp |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed., International edition |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | London : |
| Name of producer, publisher, distributor, manufacturer | South-Western/Cengage Learning, |
| Date of production, publication, distribution, manufacture, or copyright notice | c2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 668 pages : |
| Other physical details | colours, illustrations ; |
| Dimensions | 28 cm |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content Type Term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing |
| 9 (RLIN) | 2585 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales promotion |
| 9 (RLIN) | 2211 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 9 (RLIN) | 2206 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Direct marketing |
| 9 (RLIN) | 4909 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Item type | Book |
| Classification part | HF5415.123 |
| Call number prefix | .S54 2010 |
| Price effective from | Permanent location | Date last seen | Not for loan | Date acquired | Source of classification or shelving scheme | Koha item type | Barcode | Damaged status | Lost status | Shelving location | Withdrawn status | Cost, normal purchase price | Current location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2015-08-19 | Perpustakaan Politeknik Seberang Perai | 0000-00-00 | 2015-08-19 | Book | 0000050743 | Open Shelf | 0.00 | Perpustakaan Politeknik Seberang Perai | HF5415.123 .S54 2010 |
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