000 -LEADER |
fixed length control field |
00926nam a2200277 i 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
160608t2015 at a||| r 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780170254304 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
PSP |
Language of cataloging |
eng |
Transcribing agency |
PSP |
Description conventions |
rda |
050 ## - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.123 |
Item number |
.I61 2015 |
245 10 - TITLE STATEMENT |
Title |
Integrated marketing communications / |
Statement of responsibility, etc |
Bill Chitty, Edwina Luck, Nigel Barker, Michael Valos, Terence A. Shimp |
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
Victoria : |
Name of producer, publisher, distributor, manufacturer |
Cengage Learning, |
Date of production, publication, distribution, manufacture, or copyright notice |
c2015 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxvii, 478 pages : |
Other physical details |
illustrations ; |
Dimensions |
29 cm. |
336 ## - CONTENT TYPE |
Source |
rdacontent |
Content Type Term |
text |
337 ## - MEDIA TYPE |
Source |
rdamedia |
Media type term |
unmediated |
338 ## - CARRIER TYPE |
Source |
rdacarrier |
Carrier type term |
volume |
500 ## - GENERAL NOTE |
General note |
Includes index |
591 ## - JABATAN |
Jabatan |
Jabatan Perdagangan |
Program |
Diploma Pengajian Perniagaan |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Communication in marketing |
9 (RLIN) |
2585 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Chitty, Bill |
9 (RLIN) |
13407 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Luck, Edwina |
9 (RLIN) |
13408 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Barker, Nigel |
9 (RLIN) |
13409 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Valos, Michael |
9 (RLIN) |
13410 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Shimp, Terence A. |
9 (RLIN) |
12781 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Item type |
Book |
Classification part |
HF5415.123 |
Call number prefix |
.I61 2015 |