Integrated marketing communications / (Record no. 16445)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00926nam a2200277 i 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160608t2015 at a||| r 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780170254304 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | PSP |
| Language of cataloging | eng |
| Transcribing agency | PSP |
| Description conventions | rda |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.123 |
| Item number | .I61 2015 |
| 245 10 - TITLE STATEMENT | |
| Title | Integrated marketing communications / |
| Statement of responsibility, etc | Bill Chitty, Edwina Luck, Nigel Barker, Michael Valos, Terence A. Shimp |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Victoria : |
| Name of producer, publisher, distributor, manufacturer | Cengage Learning, |
| Date of production, publication, distribution, manufacture, or copyright notice | c2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii, 478 pages : |
| Other physical details | illustrations ; |
| Dimensions | 29 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content Type Term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 591 ## - JABATAN | |
| Jabatan | Jabatan Perdagangan |
| Program | Diploma Pengajian Perniagaan |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing |
| 9 (RLIN) | 2585 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Chitty, Bill |
| 9 (RLIN) | 13407 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Luck, Edwina |
| 9 (RLIN) | 13408 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Barker, Nigel |
| 9 (RLIN) | 13409 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Valos, Michael |
| 9 (RLIN) | 13410 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Shimp, Terence A. |
| 9 (RLIN) | 12781 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Item type | Book |
| Classification part | HF5415.123 |
| Call number prefix | .I61 2015 |
| Price effective from | Permanent location | Date last seen | Not for loan | Date acquired | Source of classification or shelving scheme | Koha item type | Lost status | Withdrawn status | Cost, normal purchase price | Collection code | Damaged status | Barcode | Shelving location | Current location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2016-06-08 | Perpustakaan Politeknik Seberang Perai | 2022-02-04 | Not For Loan | 2016-06-08 | Book | 447.30 | Reference | 0000050929 | Reference | Perpustakaan Politeknik Seberang Perai | HF5415.123 .I61 2015 |
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