Marketing : (Record no. 16471)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00754nam a2200253 i 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160616t20071997xxua||| r 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0131865919 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | PSP |
| Language of cataloging | eng |
| Transcribing agency | PSP |
| Description conventions | rda |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .K625 2007 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| 9 (RLIN) | 6828 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing : |
| Remainder of title | an introduction / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Eight Edition |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Upper Saddle River, New Jersey : |
| Name of producer, publisher, distributor, manufacturer | Pearson Education, |
| Date of production, publication, distribution, manufacture, or copyright notice | c2007 |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | c1997 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxii, 522 pages : |
| Other physical details | illustrations ; |
| Dimensions | 29 cm |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content Type Term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 9 (RLIN) | 10319 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 9 (RLIN) | 2611 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Item type | Book |
| Classification part | HF5415 |
| Call number prefix | .K625 2007 |
| Price effective from | Permanent location | Date last seen | Not for loan | Date acquired | Source of classification or shelving scheme | Koha item type | Lost status | Withdrawn status | Cost, normal purchase price | Date last borrowed | Total Checkouts | Collection code | Damaged status | Barcode | Shelving location | Current location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2016-06-16 | Perpustakaan Politeknik Seberang Perai | 0000-00-00 | 2016-06-16 | Book | 0.00 | 2019-01-02 | 1 | Non Fiction | 0000051008 | Open Shelf | Perpustakaan Politeknik Seberang Perai | HF5415 .K625 2007 | |||||
| 2016-06-16 | Perpustakaan Politeknik Seberang Perai | 0000-00-00 | 2016-06-16 | Book | 0.00 | Non Fiction | 0000051007 | Open Shelf | Perpustakaan Politeknik Seberang Perai | HF5415 .K625 2007 |
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