Essentials of Marketing Management / (Record no. 16692)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00846cam a2200265 i 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100201t20112011nyua r 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415553469 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415553476 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780203847206 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | PSP |
| Transcribing agency | PSP |
| Language of cataloging | eng |
| Description conventions | rda |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .L335 2010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lancaster, Geoffrey, |
| Dates associated with a name | 1938- |
| 9 (RLIN) | 14156 |
| 245 10 - TITLE STATEMENT | |
| Title | Essentials of Marketing Management / |
| Statement of responsibility, etc | Geoff Lancaster and Lester Massingham. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New York : |
| Name of producer, publisher, distributor, manufacturer | Routledge, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2011 |
| -- | c2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 524 pages. : |
| Other physical details | illustration. ; |
| Dimensions | 25 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content Type Term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index. |
| 591 ## - JABATAN | |
| Jabatan | Jabatan Perdagangan |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 9 (RLIN) | 135 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Massingham, Lester. |
| 9 (RLIN) | 14157 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Item type | Book |
| Classification part | HF5415.13 |
| Call number prefix | .L335 2010 |
| Price effective from | Permanent location | Date last seen | Not for loan | Date acquired | Source of classification or shelving scheme | Koha item type | Lost status | Withdrawn status | Cost, normal purchase price | Collection code | Damaged status | Barcode | Shelving location | Current location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2016-11-09 | Perpustakaan Politeknik Seberang Perai | 0000-00-00 | Not For Loan | 2016-11-09 | Book | 634.72 | Reference | 0000051292 | Reference | Perpustakaan Politeknik Seberang Perai | HF5415.13 .L335 2010 |
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