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The 22 immutable laws of marketing in Asia / (Record no. 5542)

000 -LEADER
fixed length control field 00801nam a2200229 4500
001 - CONTROL NUMBER
control field 0000010980
003 - CONTROL NUMBER IDENTIFIER
control field PSP
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100521s2003####nyu###########001#0#eng##
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0470821000
040 ## - CATALOGING SOURCE
Original cataloging agency PSP
Transcribing agency PSP
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5415 R54369 2003
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Ries, Al
245 10 - TITLE STATEMENT
Title The 22 immutable laws of marketing in Asia /
Statement of responsibility, etc Al ries, Jack Trout [and] Paul Temporal
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc John Wiley & Sons,
Date of publication, distribution, etc 2003
300 ## - PHYSICAL DESCRIPTION
Extent viii;159p. :
Other physical details ill.;
Dimensions 19cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision management
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Temporal, paul
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Trout, Jack
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme
Holdings
Price effective from Permanent Location Date last seen Not for loan Date acquired Source of classification or shelving scheme Koha item type Barcode Damaged status Lost status Shelving location Withdrawn status Current Location Full call number
2010-07-10Perpustakaan Politeknik Seberang Perai0000-00-00 2010-07-10 Book0000042580  Reference Perpustakaan Politeknik Seberang PeraiHF5415 R54369 2003
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