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Integrated marketing communications in advertising and promotion / (Record no. 6328)

000 -LEADER
fixed length control field 00770nam a2200229 4500
001 - CONTROL NUMBER
control field 0000011771
003 - CONTROL NUMBER IDENTIFIER
control field PSP
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100521s2007####nyu###########001#0#eng##
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0324408080
040 ## - CATALOGING SOURCE
Original cataloging agency PSP
Transcribing agency PSP
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5415.123 S55 2007
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Shimp, Terence A.
245 10 - TITLE STATEMENT
Title Integrated marketing communications in advertising and promotion /
Statement of responsibility, etc Terence A. Shimp
250 ## - EDITION STATEMENT
Edition statement 7th.ed
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Australia :
Name of publisher, distributor, etc Thomson South-Western,
Date of publication, distribution, etc 2007
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales promotion
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme
Holdings
Price effective from Permanent Location Date last seen Not for loan Date acquired Source of classification or shelving scheme Koha item type Barcode Damaged status Lost status Shelving location Withdrawn status Current Location Full call number
2010-07-10Perpustakaan Politeknik Seberang Perai0000-00-00 2010-07-10 Book0000043830  Open Shelf Perpustakaan Politeknik Seberang PeraiHF5415.123 S55 2007
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