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Advertising and promotion : (Record no. 670)

000 -LEADER
fixed length control field 01080nam a2200265 4500
001 - CONTROL NUMBER
control field 0000000680
003 - CONTROL NUMBER IDENTIFIER
control field 0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100521s1998####nyu###########001#0#eng##
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0070060884
040 ## - CATALOGING SOURCE
Original cataloging agency PSP
Transcribing agency PSP
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5823
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) B387 1998
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E.
245 10 - TITLE STATEMENT
Title Advertising and promotion :
Remainder of title an intergrated marketing communications perspective /
Statement of responsibility, etc George E. Belch and Michael E. Belch
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Massachusetts
Name of publisher, distributor, etc Irwin McGraw-Hill,
Date of publication, distribution, etc 1998.
300 ## - PHYSICAL DESCRIPTION
Extent xxii,762p.:
Other physical details ill.;
Dimensions 26cm
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales promotion
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Belch, Michael E.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme
Holdings
Price effective from Permanent Location Date last seen Not for loan Date acquired Source of classification or shelving scheme Collection code Koha item type Barcode Damaged status Lost status Shelving location Withdrawn status Current Location Full call number
2010-06-15Perpustakaan Politeknik Seberang Perai2022-02-03 2010-06-15  Book0000004063  Open Shelf Perpustakaan Politeknik Seberang PeraiHF5823.B387 1998
2010-06-15Perpustakaan Politeknik Seberang Perai0000-00-00 2010-06-15  Book0000013232  Open Shelf Perpustakaan Politeknik Seberang Perai HF5823.B387 1998
2010-06-15Perpustakaan Politeknik Seberang Perai2022-02-04 2010-06-15  Book0000013233  Reference Perpustakaan Politeknik Seberang Perai HF5823.B387 1998
2011-06-07Perpustakaan Politeknik Seberang Perai2022-02-04Not For Loan2011-06-07 ReferenceBook0000005376  Reference Perpustakaan Politeknik Seberang PeraiHF5823.B387 1998
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