Branding unbound : (Record no. 6726)

000 -LEADER
fixed length control field	00877nam a2200217 4500
001 - CONTROL NUMBER
control field	0000012171
003 - CONTROL NUMBER IDENTIFIER
control field	PSP
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	100521s2007####nyu###########001#0#eng##
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9788120332652
040 ## - CATALOGING SOURCE
Original cataloging agency	PSP
Transcribing agency	PSP
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR)	HF5548.34 M431 2007
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Mathieson, Rick
245 10 - TITLE STATEMENT
Title	Branding unbound :
Remainder of title	the future of advertising, sales, and the brand experience in the wireless age /
Statement of responsibility, etc	Rick Mathieson
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	New Delhi :
Name of publisher, distributor, etc	Prentice-Hall of India,
Date of publication, distribution, etc	2007
300 ## - PHYSICAL DESCRIPTION
Extent	ix;244p. :
Other physical details	ill.;
Dimensions	24cm.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Mobile commerce
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Product management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Book
Source of classification or shelving scheme

Holdings
Price effective from	Permanent Location	Date last seen	Not for loan	Date acquired	Source of classification or shelving scheme	Koha item type	Barcode	Damaged status	Lost status	Shelving location	Withdrawn status	Current Location	Full call number
2010-07-10	Perpustakaan Politeknik Seberang Perai	2022-02-04		2010-07-10		Book	0000044965			Reference		Perpustakaan Politeknik Seberang Perai	HF5548.34 M431 2007
2010-07-10	Perpustakaan Politeknik Seberang Perai	0000-00-00		2010-07-10		Book	0000044966			Open Shelf		Perpustakaan Politeknik Seberang Perai	HF5548.34 M431 2007