Marketing / (Record no. 681)

000 -LEADER
fixed length control field	01123nam a2200253 4500
001 - CONTROL NUMBER
control field	0000000694
003 - CONTROL NUMBER IDENTIFIER
control field	0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	100521s1995####nyu###########001#0#eng##
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0750620552
040 ## - CATALOGING SOURCE
Original cataloging agency	PSP
Transcribing agency	PSP
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR)	HF5415.13
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN)	L249 1995
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Lancaster, Geoff
245 10 - TITLE STATEMENT
Title	Marketing /
Statement of responsibility, etc	Geoff Lancaster and Paul Reynolds
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	Oxford :
Name of publisher, distributor, etc	Butterworth-Heinemann,
Date of publication, distribution, etc	1995.
300 ## - PHYSICAL DESCRIPTION
Extent	xv,390p.:
Other physical details	ill.;
Dimensions	24 cm.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Reynolds, Paul
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Book
Source of classification or shelving scheme

Holdings
Price effective from	Permanent Location	Date last seen	Date acquired	Koha item type	Date checked out	Total Checkouts	Shelving location	Barcode	Current Location	Full call number
2010-06-15	Perpustakaan Politeknik Seberang Perai	0000-00-00	2010-06-15	Book	2012-06-21	2	Open Shelf	0000013314	Perpustakaan Politeknik Seberang Perai	HF5415.13.L249 1995
2010-06-15	Perpustakaan Politeknik Seberang Perai	2022-02-04	2010-06-15	Book			Reference	0000013315	Perpustakaan Politeknik Seberang Perai	HF5415.13.L249 1995
2010-06-15	Perpustakaan Politeknik Seberang Perai	0000-00-00	2010-06-15	Book	2011-02-22	1	Open Shelf	0000013316	Perpustakaan Politeknik Seberang Perai	HF5415.13.L249 1995
2010-06-15	Perpustakaan Politeknik Seberang Perai	0000-00-00	2010-06-15	Book	2012-02-09	4	Open Shelf	0000013317	Perpustakaan Politeknik Seberang Perai	HF5415.13.L249 1995
2010-06-15	Perpustakaan Politeknik Seberang Perai	0000-00-00	2010-06-15	Book			Open Shelf	0000013318	Perpustakaan Politeknik Seberang Perai	HF5415.13.L249 1995