Logo Politeknik Seberang Perai

Marketing communications policies / (Record no. 7072)

000 -LEADER
fixed length control field 00967nam a2200253 4500
001 - CONTROL NUMBER
control field 0000012518
003 - CONTROL NUMBER IDENTIFIER
control field PSP
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100521s2007####nyu###########001#0#eng##
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9783540373223
040 ## - CATALOGING SOURCE
Original cataloging agency PSP
Transcribing agency PSP
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5415.123 B912 2007
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Busch, Rainer
245 10 - TITLE STATEMENT
Title Marketing communications policies /
Statement of responsibility, etc Rainer Busch, Margarete Seidenspinner, Fritz Unger
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Springer,
Date of publication, distribution, etc 2007
300 ## - PHYSICAL DESCRIPTION
Extent 239p. :
Other physical details ill.;
Dimensions 24cm.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Communications
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name eidenspinner, Margarete
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Unger, Fritz
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme
Holdings
Price effective from Permanent Location Date last seen Not for loan Date acquired Source of classification or shelving scheme Koha item type Barcode Damaged status Lost status Shelving location Withdrawn status Current Location Full call number
2010-07-10Perpustakaan Politeknik Seberang Perai2022-02-04 2010-07-10 Book0000046182  Reference Perpustakaan Politeknik Seberang PeraiHF5415.123 B912 2007
2010-07-10Perpustakaan Politeknik Seberang Perai0000-00-00 2010-07-10 Book0000046183  Open Shelf Perpustakaan Politeknik Seberang PeraiHF5415.123 B912 2007
Powered by Koha. Content copyrighted by Perpustakaan Politeknik Seberang Perai © 2023