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Marketing plans : (Record no. 720)

000 -LEADER
fixed length control field 01066nam a2200265 4500
001 - CONTROL NUMBER
control field 0000000738
003 - CONTROL NUMBER IDENTIFIER
control field 0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100521s1995####nyu###########001#0#eng##
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0750641169
040 ## - CATALOGING SOURCE
Original cataloging agency PSP
Transcribing agency PSP
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5415.13
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) M369183 1995
100 0# - MAIN ENTRY--PERSONAL NAME
Personal name McDonald, Malcolm
245 00 - TITLE STATEMENT
Title Marketing plans :
Remainder of title how to prepare them, how to use them /
Statement of responsibility, etc Malcolm McDonald
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Oxford :
Name of publisher, distributor, etc Butterworth-Heinemann,
Date of publication, distribution, etc 1995.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 485p.:
Other physical details ill.;
Dimensions 25cm.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Planning
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme
Holdings
Price effective from Permanent Location Date last seen Not for loan Date acquired Source of classification or shelving scheme Koha item type Barcode Damaged status Lost status Shelving location Withdrawn status Current Location Full call number
2010-06-15Perpustakaan Politeknik Seberang Perai0000-00-00 2010-06-15 Book0000013309  Open Shelf Perpustakaan Politeknik Seberang PeraiHF5415.13.M369183 1995
2010-06-15Perpustakaan Politeknik Seberang Perai0000-00-00 2010-06-15 Book0000013310  Open Shelf Perpustakaan Politeknik Seberang PeraiHF5415.13.M369183 1995
2010-06-15Perpustakaan Politeknik Seberang Perai0000-00-00 2010-06-15 Book0000013311  Open Shelf Perpustakaan Politeknik Seberang PeraiHF5415.13.M369183 1995
2010-06-15Perpustakaan Politeknik Seberang Perai0000-00-00 2010-06-15 Book0000013312  Open Shelf Perpustakaan Politeknik Seberang PeraiHF5415.13.M369183 1995
2010-06-15Perpustakaan Politeknik Seberang Perai0000-00-00 2010-06-15 Book0000013313  Open Shelf Perpustakaan Politeknik Seberang PeraiHF5415.13.M369183 1995
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