000 -LEADER |
fixed length control field |
00697nam a2200205 4500 |
001 - CONTROL NUMBER |
control field |
0000012714 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
PSP |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
100521s2008####nyu###########001#0#eng## |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9788120329737 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
PSP |
Transcribing agency |
PSP |
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF823 S531 2008 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Sharma, Sangeeta |
245 10 - TITLE STATEMENT |
Title |
Advertising : |
Remainder of title |
planning and implementation / |
Statement of responsibility, etc |
Sangeeta Sharma, Raghuvir Singh |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New Delhi : |
Name of publisher, distributor, etc |
Prentice-Hall of India, |
Date of publication, distribution, etc |
2008 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xviii;478p. : |
Other physical details |
ill.; |
Dimensions |
23cm. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Advertising |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Singh, Raghuvir |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Book |
Source of classification or shelving scheme |
|